Poetry is one of my favourite pastimes, so when Check My Flow contacted me, I was intrigued to see what they were all about. Incorporating a passion for writing and the delights of poetry, CMF have created a new brand showcasing creative excellence. The concept of the brand taps into the constant desire to express creativity, and the need to share likes and passions with those around us. By wearing a Check My Flow garment, you will be able to combine your creative passion with urban fashion.The fleece interior of the hoody I received is delightfully soft and the bright red colour doesn't fade in the wash. Regardless of the actual item, the bold logo is the main interest for their pieces. The wording on mine reads "Person of Exceptional Talent," creating the very clever acronym of POET. Printed in a bright white contrast, it draws your attention to the story behind the phrase. Other slogans across the site read "Creative Excellence," and "Live. Love. Write," a quote I can personally identify with.
Check My Flow is a poetic brand that is all about showcasing talent in style. CMF identified that we all have a creative gift or special ability which we want to show to our friends, family and peers. Being poets and creative individuals themselves, they decided to create a brand allowing others the opportunity to put their creativity on full display.
The brand also practises what they preach, attending regular events and really getting themselves involved with the writing industry. The brand lends their support to various platforms across the writing spectrum including rappers, poets, MC's, writers, schools and live music events. Adding to this they support a number of independent companies including Watch Them Fall Down films, Souled Records and Black Rainbow Poetry.
This U.K based company also ships globally, and offers a wide range of garments. Their products express artistic designs that you can relate to, embrace and connect with. The founder and MD, Anthony Lyrics, is an established poet himself, so who better to manage the company alongside the talent of poet/Creative Director, Christina Ferreira and well travelled Brand Ambassador, Veronica Di Martino. The team have together coined an apparel line with a message behind it, a rare find in a sea of slapdash companies looking to make quick cash. The company continues to grow, creating new garments, attending more events and establishing more contacts within the creative writing world. Wear your CMF garments with pride and know that you are supporting an amazing, under-rated, U.K culture.
As a thank you to its customers, every order from Check My Flow will receive a digital copy of the Check my Flow poetry eBook. So not only do you get a creative piece of clothing, you also receive a collection of poetry.
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