Interview with upcoming brand Truant
Truant
Fresh. Young. Restless. Individual. Truant.
Over the weekend I spoke with Truant's C.E.O regarding the launch of their new line. Everything is going according to plan and Truant hope to have the full site, and products launched at the beginning of May. You'll have to follow them to keep updated on giveaways and promos for the launch, as they are keeping it all hush-hush until the big day.
Truant started due to the Marketing Director wanting the company to be the next big thing. Obviously Truant feel they have some good designs and are building a great brand character to achieve this dream. So far Truant have soft-launched some preview beanies for those wanting to get involved with the brand pre-launch and show support. You can buy yours here.
"I wear our beanies everywhere - they're so comfy its unreal!"
There will only be a couple of tee designs for the Spring/Summer'13 launch but Truant expect to expand very quickly and have some designs in the works at the moment, the brand are currently fine-tuning their snap-back designs with the graphics team and hope to launch vests in the near future as well.
"My favourite recurring moment is seeing the designs all the way from an idea on our graphics board to a finished product - its a great feeling of achievement and progress!"
Truant are currently working on outfitting a few celebrities at the moment, although Apparel Review can't say too much on that part except that they are doing well in the charts at the moment. Very exciting.
"Music is a massive inspiration to all of us! It drives our late nights, early mornings and hard work!"
I couldn't agree more. We will be catching up with Truant again for a follow up chat after the brand officially launches next month. Stay tuned...
