Lift the veil are a UK based label with some very intricate pieces. This week I got talking to Anthony, one of the co-founders of LTV, to discuss what's in store for the future of the brand.
Lift The Veil Clothing was born from an ambition to combine contemporary urbanwear with unique substance. The brands designs are inspired by some of life's great mysteries, the fractal geometric patterns that are not only found throughout nature, but also allow you to visualise the structure of our universe. LTV is not only a style, but a movement. Offering more intellectually than just hot girls, type and city spaces. (Not that they don't love hot girls.)
There are four brains behind Lift The Veil; James, Ant, Dan and Chris. The quartet run the company together and co-founded the business as a team. Dan and James head the design aspect, whilst Ant and Chris run the business. James taught himself graphic design software, and Dan studied graphic design at The University of Southampton.
Although the owners come from a mixture of different career and educational backgrounds,
they all shared one belief. That by using their full time employment as start-up
capital, they could start a business that epitomises the creativity and ingenuity
that still exists in today’s youth.
Coupled with the increasing success of screen printed, graphic design
based clothing, the label have noticed an opportunity to combine subject matter they
are passionate about, with creative and commercial appeal; an opportunity to
stand out as a new and exciting brand. Exciting as they are, the site currently displays a small range of items, but hold your horses because there is more to come. With a summer range on its way, there is no stopping Lift The Veil.
LTV have been approached by retailers, and the new range will be featuring in some stand alone stores in the South East. Keeping the independent UK apparel scene alive. The brand are planning to expand the range this summer with different styles of Tees. We also hear that vest tops and snapbacks are in the pipeline.
The tees are printed on 100% cotton and boast free UK delivery. Prices range between £35.00 to £50.00, a price worth paying for the sheer detail of the garments. The designs are intense, with a random edge. Anything from astronomy, to an electrical engineer can be found on the same page. Each piece has an in depth description of the thought process behind the design. I pondered the ominous tones of their current line, wandering if we would see some colour for S/S13.
"There will be colour in our summer
range. We like to keep the washout look on our designs and focus on contrast to
give them impact."
Lift The Veil would most like to see UK apparel ambassador Tine Tempah wearing their merchandise.
"From a style icon perspective we’d love to see Tinie Tempah wearing a LIFT THE VEIL t-shirt. Tinie blends high fashion with an urban edge which is in keeping with our brand values."
Like any up and coming brand, the team are very inspired by how far they have come and tell us their best moment working on the apparel range.
"Our highest moment was when our first range was delivered. We were all so happy with how the product turned out, and it was great to see our hard work portrayed in the quality of the prints. Also our first sale, and how well we have been received, both by customers and within the industry."
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