"I need this Frank Sinatra crew in my life!"- Yasmin
Abnormal are a British fashion label with a difference. Started by two brothers who were fed up of seeing people wearing the same clothes as them. Once you start to delve into the depths of their site, it is a breath of fresh air to find a collection where I find myself loving almost every item. This is not another lets-emblazon-our-brand-on-a-tie-dye-t-shirt kind of brand. This is a make-people-think-whilst-they-look-the-business company.
Everything the brand produces is limited edition, and individually numbered, meaning that every single piece is unique. Something the brand are very proud of and it’s what, they believe, gives them something more to offer than other brands on the market. It's also something we believe which is why we have featured them on the blog.
“We view our clothes not as a necessity, but as a piece of art and an
abstraction of personality.”
We Are Abnormal
have been designing for many years now and had the idea and concept of Abnormal
at University. The brand has been up and running for almost 12 months now, but
their best moment was back when their first retail outlet was stocked and they
received an email from the shop saying they had sold 3 tops within an
hour. A feeling I'm sure any designer can relate to.
The whole brand ethos is about being unique, different and not
conforming to normality. And that they are, the designs are sharp and unlike many I have seen out on the market they ooze substance. WAA are encouraging people to be themselves and thus being
abnormal, something we at Apparel Review are huge supporters of.
“We describe ourselves as unique,
different, edgy and eccentric.”
Jake, one of the brothers, admits that music motivates
them when working on a new project. Music is on in the studio 24/7 and they can’t
design or live without it. But they are sure to make us aware that art and
design in general are the inspiration to the team. Whatever they are listening to I would love to get my hands on! Designs such as the 'think outside the box' tee (see below) show real creative flair, with a clever kick in such a simple way.
The next step for this up and
coming brand is to have a full range of menswear and hopefully a women’s range
soon. If you take a look at their website you can find many different styles and concepts to choose from. What a little find thanks to my co-work writing for on-line fashion retailer Not One Of Many.
To finish off here’s a little insider secret, the
company was nearly called peculiar hen! We think We Are Abnormal is much more fitting!
