Bears Don't Roar
This summer is an exciting time for Bears Don't Roar with the launch of their largest range to date going live tonight! We caught up with the head of the brand, Jonny, prior to this evenings launch.
Bears Don't Roar was started under the love of streetwear, fashion and music. The brand name makes no real sense, and isn't perhaps intended to, but the C.E.O suggests the brand is all about clothing and friends.
It all started back in 2012 when Jonny Duck was looking to expand his photography portfolio. He decided to take on the role of designing the clothes for his fashion style shoots himself. Bringing on board his business partner, and social media genie, Ollie Chapman in the process.
"I played around with some designs then people really responded to them so I made and sold them and Bears Don't Roar was born. It all came from the creativity to think up the designs and wanting to get them out of my head and on to paper/screen/t shirts. I'm constantly learning"
Every design that is produced by Bears Don't Roar is limited edition and once sold out does not get re-printed. BDR claim to offer dedication and time, ensuring their fans they will keep the brands same values they had from day one all the way through to the future of the company. They feel they are restoring Britains faith in clothing brands once again.
The current collection is fairly small with five designs. BDR feels this shows the attitude that they work with.
"Only the best designs and only the ones we would be happy wearing ourselves get printed. This isn't a mass produced company of mediocre designs. We really try to make iconic designs. If you follow Bears Don't Roar you can be certain we are a family and a brand for life"
After tonight's S/S13 drop BDR will be bringing out new items throughout the rest of the summer, such as vests and more tees. However the next main collection will be A/W13, where my happy ears are told that crews and hoodies will 100% be added to their store and some insane hats are on their way.
The brands love of music is shown through the variety of sponsors/endorsees that make up the Bears Don't Roar family. Including Brighton punk rock band Loose Lips, Kingston metal band Eyes Of Mutiny, the Beat Box Hobbit and world famous Dynamite MC.
I asked Jonny who he'd most like to see in one of the brands tees...
"The Queen. Imagine the publicity." You cant argue with that!
Be sure to keep your eyes peeled on the brands facebook and twitter tonight for all press announcements surrounding the new line launch. Looking forward to it :)
