Vesture Apparel Interview
The brand are a bespoke
brand based in the North East of England
and run by Daniel Poveda Sharman.
Vesture are massively
focussed on the quality of their brand, products and designs. You pay a little, but for what you receive it is worth it. Daniel states,
“ Quality
is key, it’s the reason our customers come back for more. Our tee’s have been
said to be some of the best fitting by our loyal customers. When it comes down to the print we
use only the newest high quality techniques that give the best possible finish
to the t-shirt. These methods do cost significantly more than second rate
methods, however our customers expect the best so we give them the best."
Vesture
clearly wants nothing but superior apparel for their clientèle something rare
in a brand in this mass manufactured culture. They Recognise that "bespoke" is the
unique trait of their company, and that mass production of the designs could
damage that reputation. Vesture Apparel are staying small scale for the time
being, however interest from organisations overseas, could see
the brand go truly global.
The
CEO is a self taught graphic designer, with knowledge of web design and
photography editing. Daniel says that recently he hasn't purchased anything other
than Vesture Apparel, however admits to wearing the odd high-street brand now and then.
Vesture Apparel came about on the back of the leading markets
failure to be unique.
“I
noticed just how generic and almost identical men’s printed tees had become. Despite
my lack of knowledge in the production of garments at the time I decided to do
my research and within a month I’d made my first ever tee. Vesture Apparel was
born.”
Vesture
Apparel are slowly releasing other products. They don’t just want to
sell a tee, they want to sell the entire outfit. The brand are looking to
launch cardigans, blazers, sweatshirts and maybe even jeans and chinos in the
future. Its all go at the moment for Vesture.
"In 5 words - Modern, Classy, Unique, Smart and Bespoke.”
They
say patience is a virtue, and we are eagerly waiting to see what Vesture is going to do next…
